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Developments and Predictions in Medical Aesthetics- Looking Back at 2017 and Ahead to the Future (1)

2017回顧與2018展望

In a blink of an eye, another year has passed and the field of medical aesthetics has continued to rapidly evolve. Let’s take a look back at the events that occurred in 2017 and predict what may be in store for the future of medical aesthetics.

In the book “Beauty in Reading” published in 2016, the author predicted that the popularity of water light guns would fade while picosecond lasers would become increasingly popular, and their advertisements would also sell well. From 2016 to 2017, after a wave of popularity for water light guns and negative news coverage, they are no longer in the list of bestsellers in medical aesthetics. Picosecond lasers, on the other hand, have been embraced by manufacturers and beauty centers, and have quickly become a popular term in medical aesthetics.

Will picosecond lasers continue to be a hot treatment in 2018? The author believes that they will be popular in the early stages of 2018 but will only develop steadily later on. Why is that? Many Hong Kong people are often influenced by advertising and tend to follow the trend of a product or service. However, if they do not receive the expected quality or service after trying it out, they will begin to abandon it. Picosecond lasers are superior to nanosecond lasers in removing tattoos, but more research and evidence are needed for freckles and even hormonal spots. In 2017, picosecond lasers were promoted on various platforms such as YouTube, claiming to have excellent results and even the ability to remove spots instantly. At that time, many industry insiders, including the author, were skeptical of their authenticity. These non-medically reasonable promotional methods made consumers believe in them and accept their services. After receiving picosecond laser treatment, there would be no magical effect, and disappointment would ensue. The author has also received many complaints from patients who have tried picosecond lasers in other medical aesthetic centers or beauty salons but did not achieve the expected results and switched to other treatments. Therefore, unless picosecond lasers have other breakthrough developments, it is believed that most interested people will lose interest once they find that the results are similar to other treatments.

The number of picosecond laser manufacturers has been increasing in the past year, and the quality is also uneven. In the coming year, more and more beauty centers and medical aesthetic centers are expected to purchase and promote them, and their prices will also be within the range that the public can accept. However, it is believed that they will only become another substitute product for nanosecond lasers.